Supersweet

London Fashion Week S/S 2010

The Princess and the Frog

Is this Sci-Fi enough for you?

London fashion week wasn’t shit hot this year. There were sequined highs, there were shocking lows, there was GaGa, there were bows. But the question on everyone’s lips was: will I be a Princess or a toad? SUPERSWEET set out to find if next season’s collections would be inspiring enough to kiss and transform all us ugly frogs into Princesses and even Princes. So read on to discover which designers ruled with a magic touch and which left us frogging about in the swamps…

Words: Poonperm Paitayawat, Annagloria Flora, Tiffany Tondut, Sarah Bonser
Illustration: Jonny Garrill