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Dear Diary

Mercedes-Benz Fashion Week Spring/Summer 2010

Walk it how Miss J taught you, honey!

Home of the beloved and corrupting golden arches, SUPERSWEET went to fulfil our greedy desires; while we gorged through tempting cheap culinary delights, we saved our rumbling hunger for the finest offerings of fashion at Mercedes-Benz Fashion Week in NYC. This year, we've kidnapped SUPERSWEET's, Poonperm Paitayawat to do our biddings, giving a juicy day-by-day account of the exciting shows storming the catwalk this September, we even got erotically flustered...  

Day 1

Ms C and I, her lowly minion, landed in NYC just before lunchtime. Yes, we were on another SUPERSWEET’s fun filled business trip! Having stumbled into a flat in Brooklyn, we were ready to hit the New York’s fashion scene!

Unfortunately, the long flight had some effects on us. On the way to the VENA CAVA show, Ms C was distracted by a 3rd pound, mega cheeseburger, which even if you were a pig, would take hours to gobble. So? She decided I went catch the fashion, while she would catch the burger.

At Milk Studios, VENA CAVA’s hybrid runway/presentation show was a thrilling start for our Mercedes Benz Fashion Week schedule. Purple-lipped models sashayed down the runway and then toward the ladders where they took their spot and remained for close inspection for two hours or so. This young and ultra-chic collection is inspired by colourful wall mural of South Africa’s Ndebele tribe. Opting for light grey and black, Lisa Mayock and Sophie Buhai create a soft and flowing silhouette but with some tightening emphasis at the waist. Their vest made from oversized safety pins worn over a black, low-neck dress is eye-catching enough, whilst the sash-waist jumpsuit in an acid wash print is a subtle triumph.

After VC, it was SPURR time. Another presentation show but with loads of angelically beautiful male models! I recalled Ms C’s command not to touch the models for our magazine’s sake. But, she didn’t say I couldn’t have hands on them after the show! Setting aside the lust-stirring hunks, SPURR’s S/S 10 collection is a true eye candy. Though this crisp, immaculate tailoring is far from Simon SPURR’s reference to the late 60s, I am on my knees for this collection. The gorgeous, white, double-breasted jacket is matched with slim fitted, rolled up electric blue jeans. The colours range from navy blue, pink, white, beige, olive, grey to black. All pieces exude the air of youthful, casual luxury, and I do adore the massive roses pimping up the models.

Back at SUPERSWEET’s Brooklyn refuge, I found Ms C tranquilised by the American meat, so I hit the bed early wishing tomorrow shows would be as good.

Day 2

I was on my own again, though this time it was for the right reason. Ms C was in talks with OPENING CEREMONY to buy more fantabulous pieces for our growing SUPERSWEET Shop. I had to get up very early. Believe it or not, Ms C wanted me to make it to four shows! What’s worse? It rained million cats and zillion dogs. Sans umbrella, my Mercedes Benz Fashion Week hairdo deflated. Where is the fun filled business trip?

The bad weather, however, did not stop me from having a massive turn on by YIGAL AZROUËL. By far, this is the best show featuring both womenswear and menswear. The former is sensational. AZROUËL plays with the asymmetry of scalpel-out pieces mixing and matching fabrics. The idea is carried forward to his one and two-piece swimwear. Overall, the colour scheme of white, black, grey and lemon yellow is simple but effective. For his menswear, AZROUËL retains some of the cut-off effect and fabric foreplay but focusing more on applying the stripes to the soft silhouette. There are rolled-up two-tone trousers, see-through cardigans and vests—all lovely and wearable. But, you know what’s even better? In the front row, Miss “J” Alexander was there!! You must know this golden leg lady from America’s Next Top Model. Gosh! If Tyra Banks were there, it would be my dream-come-true. If Ms C were there, I would be told off for being uncool.

Next on was LODEN DAGER. DAGER’s collection is developed from the textiles of Peru and Central America, hence geometric patterns and woven bracelets. Sadly, the show isn’t very exciting. There are only 19 looks that revolve around cute shirt-and-shorts sets, ripped knitwear, and matching baggy shirts and trousers.

As I was braving the wind and the rain to DAMIR DOMA's installation show at Soho Grand Hotel. It didn’t take me long at DD. The S/S 10 DAMIR DOMA was actually shown in Paris earlier this year. This is just an exhibition-like presentation of 8-10 mannequins in clothes with a video installation mocking what we missed in Paris. Strangely enough, viewers were not allowed near the mannequins. The collection is not at all breathtaking. Though there are some decent garments, such as a jacket with extra material near the zipper that creates a visual scarf effect and some low crotch cotton trousers, there are too many layers of fabric flowing about—a sort of modernized bohemian nomads.

Badgering my way to the Tent, I pleaded, cried, hugged, kissed, and xxx-ed the guy at the door for letting me in ERIN WASSON’s. The collection wasn’t as super-fucking-ultra-fantastic as the band that was accompanying it. What band? GANG GANG DANCE, once SUPERSWEET’s Band of the Month! Very quickly I texted Ms C who swiftly replied with the longest “ARGHHHHHHHHHHHHHHHHHHHH” I’d ever seen. Thanks God she wasn’t with me, or else she’d scream herself to orgasm. Anyway, GGD pulled off a tribal improv complete with a flag waver. What a sight and sound! Next thing I realized. I forgot all about the fashion. Well, ex-model ERIN WASSON’s clothes are quite effortless in a rather bland way: baggy tops with jeans and boots. The winning outfit for S/S 10 goes to the denim vest buttoned with the matching shorts.

Back at the flat, Ms C still couldn’t shut up about GANG GANG DANCE. She said her day went well and SUPERSWEET bags some deals with quite a few up-and-coming American designers for our shop. Keep checking the website if you want to know who they are!

Day 3

I was woken up by Ms C’s call saying that I could have a day off and go for body massage. Her treat! Yes, I must have done something right. Oohlala! I felt like I was on The Apprentice XXX.

Day 4

Back on work mode, but there was only one show to catch - CUSTO BARCELONA. Back at the Tent.. The ambiance had totally changed. CUSTO brings us a Mediterranean extravaganza. But, he promises in the show title “Lowxury” that everything will be cheaper next year. Again, I spotted Miss “J”—maybe we are meant to be together? Back to the fashion show, CUSTO show alternates between jaw-dropping eye candies and beaded bitches. Oh! I mean, menswear and womenswear. This is a collection-within-a-collection combining CUSTO’s Pure line with its Premium. Result? The show that is more colourful than dozen rainbows and 70-or-so looks to make your fashion pulse drum in ecstacy. CUSTO masters the colours and the textures to create the fashion Eton Mess. Fringes, beads, jewelries, sequins are combined in all types of garments: asymmetric tops, baggy jumpsuits, puffy dresses, tunics and blousons.

Days 5-6

No shows to attend and Ms C did not approve of me telling SUPERSWEET’s subscribers what I was up to!

Day 7

ALEXANDRE HERCHCOVITCH was my last show at Mercedes Benz Fashion Week. What to say? Wonderful, wonderful, wonderful! The crowd went berserk. This Brazilian designer knows well how to—not just “rock” but—do a slam-dunk on the runway! HERCHCOVITCH’s collection is, as I would have it, Alice in the Wonderland-meets-American Football-meets-Colourful Lollipop. The show begins in light and subdued colours and then it goes mad, like Harajuku mad! The beige pieces are viciously spectacular with chiffon leaves on skirts and tops and dresses, lots of different fabrics put together, lots of textures, laces. Dramatic rugby-gear shoulders are softened with lace, soft frills and corset finishing. I believe some bits are made of molded sheet of rubber (as in the whole dress with no seams!). It was a fast-track show but I was on cloud nine. This is the alternative couture for the fashion future! The only reservation we have for HERCHCOVITCH is that he hasn't quite mastered in commercialising the line yet. The morning before the show, Ms C went to the showroom to buy but she was disappointed with HERCHCOVITCH’s ultra-bland commercial pieces.

That’s it. Mercedes Benz Fashion Week! Done! It’s time for me to leave Ms C on her own and head back to the UK for London Fashion Week. Stay tuned y'all!

Words: Poonperm Paitayawat